If you'd like to learn more intermediate-level tips on information collection and what you should ask for on your lead gen forms, read our post about it here. First and foremost, any leads you've purchased don't actually know you. Typically, they've "opted in" at some other site when signing up for something, and didn't actually opt into receiving anything from your company. The great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal. The sole purpose of an ad is to get people to take an action. You can generate leads through a number of different means. These can include email campaigns, content marketing, direct marketing or in-person events. By making connections with the prospects in ways they can understand and relate to, you may be able to convert them into leads and, eventually, customers. Let your customers do the talking for you by asking for referrals and empowering them to gather thei...